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Record #29637

The platform feature, self-concept congruence and brand experience: A fuzzy set-based qualitative comparative analysis based on WeChat

Hua Zhang, Ziwei Luo, Tingting Xie

Journal

Current Psychology

Publisher

Original paper date

Jun 23, 2020

Original DOI

10.1007/s12144-020-00788-z

Country

Institution

School of Business Administration, Guangdong University of Finance and Economics, Guangzhou, China · School of Management and the Institute of Enterprise Development, Jinan University, Guangzhou, China · School of Business, Hang Seng University of Hong Kong, Hong Kong, China

Open access

No

Article type

Research Article

Broad categories

(B/T) Business - Marketing (B/T) Technology (SOC) Psychology

Notes from Retraction Watch

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