Xxera/openscience/retractions

Record #48762

The Impact of Multimedia Video Marketing on Consumer Psychology and Behavior

Yujia Han, Hyung gon Kim, Tian Lan

Journal

Mobile Information Systems

Publisher

Original paper date

Aug 10, 2022

Original DOI

10.1155/2022/5778025

Country

🇨🇳 China · 🇰🇷 South Korea

Institution

Department of Media and Communication, Tongmyong University, Busan 612022, Republic of Korea · College of Art and Design, Changchun University of Technology, Changchun 130000, China

Open access

No

Article type

Research Article

Broad categories

(B/T) Business - Marketing (SOC) Psychology

Citation lifecycle

How this paper is being cited

Pre-retraction

1

Same day

1

Post-retraction

4

% post-retraction

66.7%

~0.9 citations/yr before retraction · ~1.3 citations/yr after

— citing papers

Who is still citing this work

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