Record #5258
Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness
Journal
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Original paper date
Nov 4, 2010
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Open access
No
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Broad categories
Citation lifecycle
How this paper is being cited
Pre-retraction
5
Same day
1
Post-retraction
59
% post-retraction
90.8%
~2.9 citations/yr before retraction · ~4.2 citations/yr after
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