Xxera/openscience/retractions

Record #63830

Defining content marketing and its influence on online user behavior: a data-driven prescriptive analytics method

Belém Barbosa, José Ramón Saura, Senka Borovac Zekan, Domingo Ribeiro-Soriano

Journal

Annals of Operations Research

Publisher

Springer - Nature Publishing Group

Original paper date

Mar 12, 2023

Original DOI

10.1007/s10479-023-05261-1

Country

🇭🇷 Croatia · 🇵🇹 Portugal · 🇪🇸 Spain

Institution

University of Porto, Porto, Portugal · Rey Juan Carlos University, Madrid, Spain · University Department of Professional Studies, Split, Croatia · Universitat de Valencia, Valencia, Spain

Open access

No

Article type

Research Article

Broad categories

(B/T) Business - Marketing (B/T) Computer Science (B/T) Data Science (SOC) Communications (SOC) Psychology

Citation lifecycle

How this paper is being cited

Pre-retraction

24

Same day

0

Post-retraction

16

% post-retraction

40.0%

~19.6 citations/yr before retraction · ~7.0 citations/yr after

— citing papers

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